01

Brand Guide.

Everything you need to bring The Fort Institute to life: who we are, how we look and sound, and the templates that keep our work consistent across every Fort, programme and platform.

1.0

Start here

Making something today? Five steps, in order. Each one opens the page that explains it.

01Pick the brandThe mother brand, or one sub-brand. Never two in one layout.02Pick the coloursAnswer two questions and the guide gives you the exact colours.03Set up the gridChoose your format in the Composition studio and copy the Figma grid.04Start from a templateEvery recurring post has one. Change the content, keep the layout.05Run the Fort TestFour questions before anything is published.
1.1

Chapters

Read About TFI and Voice once. Come back to the rest whenever you make something.

02About TFIStory, beliefs, the Fort Model and our numbers03Brand familyThe mother brand and five sub-brands04VoiceHow we sound, write and test our work05LogoLock-ups, clear space, colour and misuse06ColourPick colours by job, not by eye07TypographyCrimson Text and General Sans08ImageryPhotography, portraits and data09Symbols & patternSymbols, motifs, patterns, illustration and devices10CompositionFormats, grids and the layout studio11MotionHow the brand moves12TemplatesPosters, decks, teaching slides and documents13VideoFonts, captions and templates for 9:16 video14AIBriefing AI tools so their work stays on brand
1.2

About these guidelines

The single source of truth for The Fort Institute and its family: BOLT, CLIR, The Bridgr, The Fort Awards and Letters from The Fort.

Written for everyone who makes something for TFI: Keepers, Facilitators, Fortifiers, volunteers and partners. Most of us are not trained designers, so every rule comes with its reason and an example.

Version 1.0

October 2026. Built on the identity launched in November 2025.

Designed by

Paul Oyekanmi, Lead, Visual Identity & Creative Design.

Downloads

Logos, fonts and colour tokens live in the Downloads button, bottom right, on every page.