Logo.

“The Fort” is set in a serif with the authority of an institution. “INSTITUTE” is set in widely tracked General Sans capitals, which keeps the lock-up modern. Always use the artwork; never retype the logo. Pick a part of the emblem to see what it means.

The horizontal lock-up is our primary logo: use it by default. Use the stacked lock-up only when the space is close to square, and the emblem alone only where the name is already present nearby.

Keep clear space equal to one crenel, the gap between two battlements, on every side. Nothing enters that space: not type, not edges, not other logos.

Drag to test. The horizontal logo is never smaller than 20px tall on screen (8mm in print). The stacked logo, 24px (12mm).

White on Red and Ember. Fort Red on White. Ink only where colour isn’t possible: single-colour print, embossing, engraving. Pick a ground to check it.

White horizontal lock-up only, at 12% of the image width, inset by 3%. It may sit in any corner or at the bottom centre: choose the spot with the calmest background and no faces. Try each spot below.

Avatars, favicons and app icons use the emblem only: white on Fort Red, centred, filling 60% of the circle.

The TFI logo comes first, then the partner’s logo at the same visual height, separated by a thin vertical rule. On dark or red grounds, partner logos sit on a white plate.

Protect the logo. Never do any of the following.